For business operators in the construction and mining industries, understanding the relationship between DEVELON Hyundai is essential. The new corporate structure directly influences technology development, spare parts availability, and after-sales services for heavy equipment. Recent rebranding and changes in ownership have raised questions among equipment owners. This article provides a clear and comprehensive summary of their corporate connections.
1. The Acquisition Origin from Doosan Infracore
Originally, Doosan Infracore was a leading global manufacturer of excavators and heavy machinery based in South Korea. In August 2021, the industrial conglomerate HD Hyundai acquired Doosan Infracore, bringing it into its business portfolio. This strategic acquisition aimed to strengthen its presence in global heavy equipment markets across Asia, Europe, and North America.
2. Emergence of the DEVELON Brand Under HD Hyundai XiteSolution
In January 2023, an official rebranding took place, changing the brand name from Doosan to DEVELON. The name is derived from the words Develop and Onwards. Today, the brand operates under HD Hyundai XiteSolution, an intermediate holding company established to manage and align all heavy machinery businesses within the group.
3. Parallel Operations of DEVELON Hyundai
Although both brands belong to the same parent group, the market approach for DEVELON Hyundai follows a strict Dual Brand Strategy. Both entities maintain independent operations across product design, marketing strategies, distribution networks, and customer segments. Each brand retains its own dedicated research and development teams.
4. Operational Benefits for Equipment Owners
Operating under a global industrial parent brings significant advantages in shared research and development resources. Newer models benefit from advanced technology integration, improved fuel efficiency, structural durability, and intelligent Telematics fleet management systems that optimize job site productivity.
Furthermore, equipment owners in Thailand receive reliable long-term support with guaranteed genuine parts inventory and factory-level technical services provided through established regional dealer networks.
For more details on corporate governance, visit the official website of HD Hyundai XiteSolution.
Official DEVELON Authorized Dealer in Thailand
Looking for high-performance excavators, genuine spare parts, or factory-certified maintenance services? Siam Sun Autosales Co., Ltd. provides comprehensive solutions across 9 service centers nationwide.